Get Gamers to interact with the brand
BMO Harris Bank was still new to the US marketplace. While we were doing a promotion on Facebook around winning a Dream Home, there was great opportunity to extend the awareness of the brand in other ways.
I came up with the idea to target gamers with ads between levels that enabled a sense of play for those who were looking to find their Dream Home. They could customize the home style, building materials and color. The result was then sharable to Facebook where the larger promotion was running.