The #CroisBunSelfie contest was a celebration of the product's one year anniversary, as well as an opportunity to reinvigorate interest and sales in the product. Additional goals included growing eClub database, increase Facebook/Twitter/Instagram followers, as well as drive engagement through shares, retweets, while generating conversation about the product.
Campaign included an email, Facebook posts and paid ads, Tweets and sponsored ads, Instagram posts, and a landing page. 
The campaign was successful in growing sales, email and social databases, and got the ABP fan base commenting, sharing and participating more than ever before.
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