As a T-shaped Creative Director, Brand Strategist, and Copywriter with deep digital/social and integrated expertise, I love sound strategy, meaty ideas, and smart executions. Also the rule of threes (this is a writer's joke.)
I use insights, curiosity, and relationship-building to drive creativity and big-picture innovation by connecting the dots.
Passionate about staying on top of trends and understanding people's behavior, I look to the larger world for inspiration to develop work that inspires and gets results.
I have a track record of building and developing teams that innovate, deliver best-in-class work, and inspire creativity through collaboration.
See more on LinkedIn. Or get in touch.
[ BIO ]
Jane Goldman brings 25 years of experience in advertising, brand, digital, and communications strategy. She spent the first 15 years of her career at integrated and digital agencies in Boston, MA, developing award-winning campaigns for Fortune 500 clients and household names like Dunkin’, BMO Harris Bank, LoJack, Keurig, Marshalls, NFL, and UNICEF. Ten years ago, she moved client-side, leading successful brand transformations and building in-house creative and content teams. She was the first in-house Global Creative Director at Au Bon Pain and then spent six and half years at Citizens Bank as Head of Content, building out the in-house content team and then establishing a content strategy practice as Head of Enterprise Corporate Content Strategy. Moving to a new challenge in the insurance industry, Jane joined Berkshire Hathaway Specialty Insurance as Creative Director for Berxi, the D2C Small Commercial brand to build and oversee creative, brand, and content. Recently, Jane launched JBG Creative, her own studio providing brand experience and creative solutions. In addition to other volunteer work, Jane gives back to the creative community by mentoring young creatives and judging award shows (local, regional, and global).
[ PROFESSIONAL EXPERIENCE ]
JBG Creative
Creative Director/Brand Strategist/Copywriter | 2025 - Current
Creative Director/Brand Strategist/Copywriter | 2025 - Current
Berkshire Hathaway Specialty Insurance
Brand & Creative Director, Berxi | 2022 - 2024
Brand & Creative Director, Berxi | 2022 - 2024
Citizens Bank
VP, Head of Enterprise Content Strategy | 2020 - 2022
Citizenship Communications pod lead, EXO DE&I working group member
VP, Head of Content | 2015 – 2020
VP, Head of Enterprise Content Strategy | 2020 - 2022
Citizenship Communications pod lead, EXO DE&I working group member
VP, Head of Content | 2015 – 2020
Au Bon Pain
VP, Global Creative & Marketing Director | 2014 – 2015
VP, Global Creative & Marketing Director | 2014 – 2015
JBG Creative
Creative Director/Strategist/Copywriter/Owner | 2012-2014
Clients: Mintz + Hoke (GE Capital, Legrand, Goldline), Victor & Spoils, Macquarium, OHO Interactive (St. John’s University, The College of New Rochelle, and The Museum of Science, Boston).
Creative Director/Strategist/Copywriter/Owner | 2012-2014
Clients: Mintz + Hoke (GE Capital, Legrand, Goldline), Victor & Spoils, Macquarium, OHO Interactive (St. John’s University, The College of New Rochelle, and The Museum of Science, Boston).
VML Boston (previously Studiocom)
Creative Director/Copy Lead | 2007 – 2013
Clients: Dunkin’ Donuts, UNICEF USA, Citizens Bank, Coca-Cola, Keurig, Kleenex, NHL, BMO Harris Bank, McCormick, Baskin-Robbins, Purina, Bacardi, Ferrari, Disney, Nestle/Wonka, U.S. Virgin Islands, BlueCross of Tennessee, and Taubman Properties.
Creative Director/Copy Lead | 2007 – 2013
Clients: Dunkin’ Donuts, UNICEF USA, Citizens Bank, Coca-Cola, Keurig, Kleenex, NHL, BMO Harris Bank, McCormick, Baskin-Robbins, Purina, Bacardi, Ferrari, Disney, Nestle/Wonka, U.S. Virgin Islands, BlueCross of Tennessee, and Taubman Properties.
Want a full resume? Get in touch.
[ AWARDS ]
Ragan PR Awards, Bees Awards, MITX Innovation Awards, MITX Awards, Hatch Awards, OMMA Awards, WebAwards, American Graphic Design Award, Atlanta Addy Award, Hermes Awards, AiMA Award, IAC Award, MITX Interactive Agency of the Year: Nominee, Brandweek’s “Marketer of the Year” for client Dunkin’ Donuts, MITX “Interactive Marketer of the Year” for client Dunkin’ Donuts, Adobe Site of the Day
Ragan PR Awards, Bees Awards, MITX Innovation Awards, MITX Awards, Hatch Awards, OMMA Awards, WebAwards, American Graphic Design Award, Atlanta Addy Award, Hermes Awards, AiMA Award, IAC Award, MITX Interactive Agency of the Year: Nominee, Brandweek’s “Marketer of the Year” for client Dunkin’ Donuts, MITX “Interactive Marketer of the Year” for client Dunkin’ Donuts, Adobe Site of the Day
[ INDUSTRY ACTIVITIES ]
- Award Show Judge: 2024 ADDY Awards: AAF Suncoast, 2024 Reggie Awards, 2024 ANA In-House Excellence Awards, 2023 ADDY Awards: AAF Black Hills, 2022 ANA In-House Excellence Awards, 2022 Effie Awards, 2022 REGGIE Awards, 2022 ADDY Awards: AAF OKC, 2021 The Drum Awards for Content, 2021 ANA In-House Excellence Awards, 2021 Effie Collegiate Awards, 2021 Effie Awards, 2021 Reggie Awards, 2021 American Advertising Awards, 2020 FOMNA, 2020 AdCub CT Awards, 2020 Drum Marketing Awards, 2020 Effie Collegiate Awards, 2020 Effie Awards, 2020 Reggie Awards, 2019 Effie Awards, 2019 College Effie Awards, 2018 Effie Awards, 2016 & 2014 Adclub CT Awards, 2013 Tomorrow Awards, 2012 MITX Awards
- Association of National Advertisers Committee Member: Brand Management, In-House Agency, Content Marketing, Digital & Social, Influencer, and B2B
- Speaker at 2017 Argyle Financial Services Forum: Marketing & Technology Innovation
- Contributing Writer and Editor for Adland.tv (2003 - 2014)
- Award Show Judge: 2024 ADDY Awards: AAF Suncoast, 2024 Reggie Awards, 2024 ANA In-House Excellence Awards, 2023 ADDY Awards: AAF Black Hills, 2022 ANA In-House Excellence Awards, 2022 Effie Awards, 2022 REGGIE Awards, 2022 ADDY Awards: AAF OKC, 2021 The Drum Awards for Content, 2021 ANA In-House Excellence Awards, 2021 Effie Collegiate Awards, 2021 Effie Awards, 2021 Reggie Awards, 2021 American Advertising Awards, 2020 FOMNA, 2020 AdCub CT Awards, 2020 Drum Marketing Awards, 2020 Effie Collegiate Awards, 2020 Effie Awards, 2020 Reggie Awards, 2019 Effie Awards, 2019 College Effie Awards, 2018 Effie Awards, 2016 & 2014 Adclub CT Awards, 2013 Tomorrow Awards, 2012 MITX Awards
- Association of National Advertisers Committee Member: Brand Management, In-House Agency, Content Marketing, Digital & Social, Influencer, and B2B
- Speaker at 2017 Argyle Financial Services Forum: Marketing & Technology Innovation
- Contributing Writer and Editor for Adland.tv (2003 - 2014)
[ EDUCATION & CERTIFICATIONS ]
B.S. Communications/Advertising | Boston University
Brand Management Mastery Program | Association of National Advertisers
The Framework Frenzy - The 31-day Strategy Challenge & Summer Strategy Camp | Sweathead
Mini MBA in Marketing | Marketing Week
[ VOLUNTEERING ]
Brand Management Mastery Program | Association of National Advertisers
The Framework Frenzy - The 31-day Strategy Challenge & Summer Strategy Camp | Sweathead
Mini MBA in Marketing | Marketing Week
[ VOLUNTEERING ]
Creative Director/Strategist, Creatives for Harris | 2024
Team Lead & Creative, Tech for Campaigns | 2024
Advisory Board, UNH Community Literacy Center | 2017-2022
Team Lead & Creative, Tech for Campaigns | 2024
Advisory Board, UNH Community Literacy Center | 2017-2022
Below are some examples of my experience organized by brands and business types:
Want a full resume? Have more questions? Get in touch.
Thank you!