Reintroduce an established brand
While I was at Studiocom (part of the Y&R network), we were the Digital AOR for BMO Harris Bank. I was the creative lead managing integrated agency presentations and responsible for providing both high level creative strategy, as well as tactical executions for various projects.
BMO Harris Bank was launching a campaign to be reintroduced to the US market. I led the creative team that helped bring the brand to life in digital spaces both online and in the physical world.
From digital displays in-branch to the the BMO Harris Bank Marcus Center and social media to online advertising, we developed a suite of work that focused on who BMO is as a brand and what they stand for.
STRATEGY & CONCEPTS: REBRANDING PROJECT
MY FINANCIAL PAL CONCEPT
BMO HARRIS BANK PINTEREST BOARD CONCEPT
BMO HARRIS BANK SMALL BUSINESS DIGITAL CAMPAIGN
BMO HARRIS BANK MARCUS CENTER DIGITAL DISPLAY
BMO HARRIS BANK MARCUS CENTER ATMs