CARVE YOUR OWN PUMPKIN
The client was looking for a way to communicate their Fall flavor line up of products. I came up with the idea of a Rich Media banner that showcased the products being carved out of a pumpkin. And then on rollover, banner became a deeper, fun engagement where the user was able to select pumpkin shapes, colors and then use a carving and/or a scraping tools to create their own designs.
 
In addition a flash banner that evoked the appetite appeal of pumpkin also ran to promote the very popular flavor.
CARVE YOUR OWN PUMPKIN
Awards:
+ 2010 Hatch Awards for Rich Media
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