Achieve your goals by visualizing them.
Challenge: How do you motivate people to achieve goals that feel distant or unattainable, like paying off student loans? The challenge was to help our audience see beyond the grind and visualize the celebration that comes with reaching those milestones, sparking a sense of possibility and excitement.
Insight: People are often so focused on their day-to-day struggles that long-term goals, like financial freedom, seem overwhelming or far off. But by encouraging them to dream about what life could be like after hitting those milestones, we can reignite their motivation and help them see the future in a more tangible way.
Objective: Inspire our audience to envision life after achieving their goals by asking them how they would celebrate once they’ve paid off their student loans. Use the conversation to share links to content with tips and tricks for taking action. By transforming these aspirations into visual art, we aimed to increase motivation, create buzz around the topic, and encourage meaningful conversation.
The Idea - “Celebrate Goals”: To bring this concept to life, we launched a 5-day organic social campaign, inviting people to share how they’d celebrate once they reach their financial milestone. To make these dreams feel real, we partnered with 5 artist influencers with diverse styles who illustrated the most fun, heartfelt, and inspiring responses in real-time, creating personalized, shareable artwork. These visual representations of their future celebrations made the dream feel more achievable and tangible.
Execution: As people shared their goals, we fueled the conversation by linking to editorial content packed with tips and advice on achieving financial success. The campaign wasn’t just about art—it was about providing actionable resources to help our audience stay on track.
Results: The campaign sparked a flurry of engagement, with participants excited to see their dreams come to life through art. By transforming vague, far-off goals into visual inspiration, we tapped into a powerful motivator: the joy of achieving something great. It drove meaningful conversations around financial goals and encouraged our audience to stay focused on their journey toward success.
Artist: Avner Geller // https://www.instagram.com/avnergeller/
Artists: Jon Kelly Green & Scott Swanson // https://www.instagram.com/jonkellygreen/
Artist: Jola Sopek // https://www.instagram.com/jolapictures/
Artist: Jason Sturgill // https://www.instagram.com/jgspdx/