Internal Logo Design for Citizens Bank Business Resource Groups
As part of my work with Citizens Bank, I was tasked with designing logos for three internal initiatives: two Business Resource Groups (BRGs)—PRISM and WIN (Women’s Impact Network)—and a special project logo. These logos were intended to inspire and motivate colleagues, foster community, and instill a sense of pride within the organization. Maintaining consistency with the Citizens Bank brand, I utilized the company’s color palette and typeface to ensure alignment with the overall corporate identity.
The Challenge
The primary goal of these logos was to represent the mission and purpose of each group while embodying Citizens Bank’s brand values. Each BRG and project had a unique identity and set of objectives, and the logos needed to reflect these while creating a sense of unity within the organization.
Design Approach
Consistency with Brand Standards: In designing these logos, I adhered strictly to Citizens Bank’s brand guidelines, ensuring that each logo incorporated brand colors and typeface to maintain visual consistency. The use of familiar design elements strengthened internal brand cohesion while allowing each logo to stand out with its own unique identity.
PRISM (Multicultural Business Resource Group):
PRISM is dedicated to fostering an inclusive environment for multicultural colleagues at Citizens Bank. The logo needed to symbolize diversity and inclusion while remaining professional and aligned with the company’s brand standards.
PRISM is dedicated to fostering an inclusive environment for multicultural colleagues at Citizens Bank. The logo needed to symbolize diversity and inclusion while remaining professional and aligned with the company’s brand standards.
Design Elements: The PRISM logo incorporates dynamic geometric shapes that form a prism effect, symbolizing the three prongs of colleagues, customers, and community. A subtle gradient was integrated within the shapes, alluding to the facets of equal opportunity and the multicultural spectrum of identities and experiences.
Tone: Inclusive, empowering, and unified.
WIN (Women’s Impact Network):
WIN focuses on empowering women within the organization and supporting their growth and development. The logo needed to represent strength, empowerment, and connection while maintaining the elegance of the Citizens Bank brand.
WIN focuses on empowering women within the organization and supporting their growth and development. The logo needed to represent strength, empowerment, and connection while maintaining the elegance of the Citizens Bank brand.
Design Elements: The WIN logo utilizes a natural, interconnected design of leaves that also create a flower shape which symbolizes the collective collaboration and support among and for women within the organization. Strong, bold typography conveys empowerment, while the circular center reflects the community-driven aspect of the group.
Tone: Strong, supportive, and empowering.
Special Project Logo - Terranova:
For this special internal project, the logo needed to be motivational, reflecting progress and innovation while remaining aligned with the overarching Citizens brand.
For this special internal project, the logo needed to be motivational, reflecting progress and innovation while remaining aligned with the overarching Citizens brand.
Design Elements: The logo was designed with forward-leaning elements that symbolize momentum and growth. The use of the Citizens brand colors ensures it stays rooted in the company's identity, while the custom shape of the world with a gradient treatment and dual-weighted type emphasize the project’s unique goals.
Tone: Inspirational, forward-thinking, and unified.
Consistency with Brand Standards
In designing these logos, I adhered strictly to Citizens Bank’s brand guidelines, ensuring that each logo incorporated brand colors and typeface to maintain visual consistency. The use of familiar design elements strengthened internal brand cohesion while allowing each logo to stand out with its own unique identity.
The Result
The PRISM, WIN, and special project logos have become visual representations of their respective initiatives, successfully inspiring pride, motivation, and engagement among colleagues. The logos reflect each group's mission while remaining an integral part of Citizens Bank’s brand identity, ensuring unity across all internal communications.
Through these designs, I was able to create visually compelling symbols that foster connection, elevate team spirit, and reinforce Citizens Bank’s commitment to diversity, inclusion, and employee empowerment.