It's always time for a Coke.
COCA-COLA & THE HUNGER GAMES: CATCHING FIRE
Challenge: Coca-Cola partnered with Lionsgate for a promotional project tied to The Hunger Games: Catching Fire. Our agency was tasked with creating an engaging digital experience that aligned with the film's iconic themes while amplifying Coca-Cola's brand presence.
Solution: I conceptualized "Cornucopia Countdown," an interactive, time-based digital engagement inspired by The Hunger Games arena clock. Different activations unlocked based on the user’s visit time, creating a sense of urgency and excitement. We expanded Coca-Cola's "The AHH Effect" campaign from Wieden + Kennedy with a range of mobile-friendly activations, including instant win games, trivia, a matching game, and the ability to "sponsor" a friend by sending them a Coke, visualized through a parachute from the film. This cohesive experience linked digital engagement to in-theater augmented reality experiences and live trivia, fully immersing the audience in both the Coca-Cola brand and The Hunger Games universe.
