With Cold & Flu season approaching, we saw an opportunity to create content around the financial impact to employers and employees.

Two articles targeted at employers and mainly promoted on LinkedIn and Twitter:

And two articles for employees which could be promoted across all our social channels:

We developed an infographic (in this article) and a video to be shared on social channels with "people on the street" talking about how they budget (or don't) for colds and flus.
We repurposed the infographic illustration to create this Instagram Story that drove to the article, "What Cold & Flu Season Can Do For Your Bottom Line", which was targeted at employees to share with their managers.
Examples of social posts with the goal of driving traffic to the articles and Learning section of CitizensBank.com
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