Cold & flu season isn't just detrimental to your health, it also can be damaging to your wallet.  
As Cold & Flu season approached, we saw an opportunity to create a highly relevant content series for employers and employees. It enabled us to join in the conversation throughout the winter season as it trended in the news and create awareness around solutions to minimize its financial impact.
We created two articles targeted at employers and mainly promoted on LinkedIn and Twitter:
And two articles for "people who work" which we promoted across all our social channels:
We developed an infographic (in this article) and a video (below) featuring "people on the street" talking about how they budget (or don't) for colds and flus.
We repurposed the infographic illustration to create this Instagram Story that drove to the article, "What Cold & Flu Season Can Do For Your Bottom Line", which was targeted at employees to share with their managers.
Below are some of the social posts from this campaign. We used social listening to determine prime opportunities to join in the conversation and provide relevance.
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