Dunkin' Beat Starbucks

Microsite for Dunkin' Beat Starbucks campaign.

In a national taste test, Dunkin' beat Starbucks. This simple microsite was developed to promote the news, tell the DD coffee story in a simple, clear narrative, while fueling the fire of die hard DD fans to convert their friends. 
The phrase "Friends don't let friends drink Starbucks" became so popular that Dunkin' put it on a T-shirt. They continuously sold out and were on back order.
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