As warmer weather arrives, so do thoughts of hitting the road and seeing the world. With that insight in mind, I lead the team to create unique content that was useful to our readers but also provided value by helping them think about their trip from a financial perspective.
We created a series of new articles:
We developed an infographic (in this article), created a simple bingo travel game for Instagram, and a travel-themed playlist on Spotify.
Our strategy included focusing on three audiences in our promotion of the content: Young singles road-tripping with friends, families on road trips, and older couples.
To make sure our content resonated with these different audiences, we shot original photography that told the story of these three different trips.